Parlay and NextGen Gaming Announce Strategic Alliance

OAKVILLE, CANADA — Parlay Entertainment Inc. (TSX VENTURE: PEI.V), the world’s leading provider of Internet and TV bingo software solutions is pleased to announce a strategic partnership with NextGen Gaming Pty Ltd, the world’s leading independent developer of slot games for the international gambling industry.

NextGen’s newest flash-based gaming suite will be added into the ParlayGames portfolio and integrated seamlessly into the Parlay5 back-office system, providing Parlay and its customers with substantial additional gaming content. The new NextGen games offer an excellent revenue generating opportunity for Parlay’s existing customer base and will provide further marketability of the ParlayGames Suite with new customers.

"With this development, Parlay continues its commitment to customers to expand our game catalogue and quickly deliver best-of-breed content from third parties" said Scott White, CEO of Parlay. "The roll-out of such a breadth and variety of games to our customers is unmatched in the industry. And, more importantly to customers, this project will be managed in such a way that it is delivered as a simple software upgrade to our existing customers and as an integral part of the Parlay product suite for new prospects. The result is a win-win arrangement for NextGen, Parlay and Parlay’s customers"

Matt Davey, CEO of NextGen, added: "NextGen is pleased to partner with a fellow innovator in the market. Parlay is recognised as a pioneer and leader in bingo and soft gaming, and the millions of players who play on sites powered by Parlay will be able to enjoy more entertainment variety with NextGen’s innovative games. This promises to be a powerful partnership with great synergies for players and operators"

Parlay and NextGen are currently reviewing the integration timelines for this project and Parlay will be making arrangements with its customers to receive the new NextGen content over the next few months.

About Parlay Entertainment
Parlay Entertainment Inc. is the world’s leading developer and dominant licensor of Internet bingo solutions. As the inventor and holder of Internet bingo patents¹, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in 75-, 80- and 90-ball versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites in more countries than any other software provider in the world. Some of the world’s best-known brands use Parlay gaming solutions, including Virgin, Yahoo!, Paddy Power, NetPlay TV and Bingos.co.uk, as well as the St. Minver and TGN bingo networks. Parlay’s head offices are in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

About NextGen Gaming Pty Ltd
NextGen Gaming is the world’s leading independent supplier of innovative games to the gambling industry. NextGen has delivered hundreds of games to its international partners and gained a reputation for delivering the best player experience. The company prides itself on delivering exceptional game performance and game longevity that translates into profit for its partners and a great experience for their players.

For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com.

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

¹ United States Patent No. 6,585,590, Canadian Patents No. 2,340,152 and 2,618,843, with other Patent applications pending in other countries.