Cognitive Launches Allegiance Program for Resellers

NEWS RELEASE

Company Contact:
Angela Mansfield-Swanson
Cognitive Solutions, Inc.
303-273-1400
angela.mansfield@cognitive.com


Golden, CO USA – February 8, 2005 – Cognitive Solutions, manufacturer of the world’s first desktop thermal label printer, announced today the launch of its Reseller Incentive Program, entitled the Cognitive Allegiance Reseller Program. The program is designed to reward and recognize its top-performing resellers and to provide additional incentives and tools for resellers to have a competitive edge in today’s marketplace. It is part of the many new exciting changes that Cognitive will introduce this year.

The Cognitive Allegiance Program sets new standards for the industry by offering discounted demo programs, new product previews, and customized marketing programs. This program stands apart from others by providing sales engineering support and pre-sales support that is unmatched in the industry today. Cognitive’s support staff helps resellers integrate the printers into their clients’ technical applications, significantly reducing the learning curve and ultimately saving time and resources.

Other key elements of the program include attainable sales goals. Many industry players offer rebates only after selling $500k or more. Cognitive’s program begins rebating on sales of $50,000 annually.

“We have developed our program with extensive input from our valued partners, offering unique solutions for our resellers so they can effectively compete in the marketplace,” said Kelly Jamison, Director of Sales for Cognitive Solutions. “Over the next few months, we will be rolling out additional programs to provide a full suite of offerings to maximize our relationships with our resellers and to help them be more successful.”

To learn more about the Cognitive Allegiance Program and how you can be a part of it, please call 800-451-9874 and ask for Kelly Jamison, Director of Sales, or email us at marketing@cognitive.com.

About Cognitive Solutions, Inc.

Established in 1986, Cognitive Solutions has a history of introducing innovative products to the industry. This spirit of innovation continues today with the introduction of its Compact Industrial Printers™ and its line of XML and RFID HF enabled printers. Its commitment to delivering quality and service products and customized and standardized media and consumable solutions continue. Cognitive is well positioned to provide a variety of solutions to meet the needs of the customer worldwide and across all industries. For more information visit www.cognitive.com or call 800.451.9874.

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Contact Information

Lauri Harrison

PR Consultant

Cognitive Solutions, Inc.

Contact via E-mail