United Equipment Dealers Association partners with i3 Digital Agency to provide digital solutions to dealers.

The United Equipment Dealers Association (UEDA) unanimously voted to approve i3 Digital Agency as their digital agency of choice for their over 500 farm, industrial, construction, and outdoor power equipment dealers. The association serves Indiana, Kentucky, Michigan and Ohio dealers. i3 Digital Agency, a Fastline Media Group company, will provide web, digital marketing, intelligence and analytics solutions to the equipment dealers.

“How dealerships and companies go to market today is very different than in the past and how we communicate with customers to excite, engage and solve their equipment needs has also changed. We have evaluated several companies to identify who could serve our dealer-partners by giving them all of the digital solutions, analytics & intelligence they need to compete, while also giving the dealers the control to adjust and manage their business in a competitive and evolving marketplace,” says Kim Rominger, Executive Vice President of the United Equipment Dealers Association.

“Equipment dealers are in a highly competitive and constantly changing industry that requires the best technology, market research, consumer and buyer-behavior intelligence to stay ahead of the market. We are excited about the opportunity to help dealers face these challenges with our solutions that give them complete control and the autonomy to manage and grow their business in a digital age. Our digital, analytics, business intelligence and web solutions are built on global standards and solutions that are not proprietary or lock them into something they can’t change later. We want them to have all of the control; obviously we are there to help but this is about giving them the power and tools to grow with, or without us,” says Tony Fink, Vice President, i3 Digital Agency.

About UEDA
With historic roots dating to 1893, the UNITED Equipment Dealers Association (UEDA) represents more than 500 farm, industrial, construction, and outdoor power equipment dealers in the states of Indiana, Kentucky, Michigan, and Ohio. The mission of UEDA is to promote the general welfare of power equipment dealers and to encourage and support equitable practices and methods within the industry by providing legislative representation, dealer-manufacturer relations, and legal counsel hotlines. UEDA was formed when the Ohio-Michigan Equipment Dealers Association (OMEDA) and Mid-America Equipment Retailers Association (MAERA) merged in January 2016. For additional information, visit www.UNITEDeda.com.

About Fastline Media Group
Fastline Media Group has grown from a traditional magazine and print business to a full-service digital and data-centered operation that provides mixed marketing solutions to the agriculture and related industries. The company produces 22 farm industry catalogs, digitally and in print, across the United States. Fastline also owns BigAg, Pink Tractor, i3 Digital Agency, MCW Printing, Reset Strategies, and provides marketing and business intelligence to the agriculture and related industries.

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Contact Information

Jeff Rushton

VP of Marketing

Fastline Media Group

Contact via E-mail