Nift, Instagram and Facebook Collaboration Aids Small & Medium-Sized Businesses Fundraise During Covid-19

NIFT (www.GoNift.com), the AI-powered platform helping neighborhood businesses bring great local customers through the door, worked with Instagram and Facebook to offer more ways for people to discover eligible Nift Neighborhood Businesses selling gift cards via the Nift Store. The collaboration surfaces eligible Nift Neighborhood Businesses on Facebook and on and Instagram via business profile pages and story stickers, making it easier for people to find and purchase digital gift cards that support their favorite local businesses.
 
“Now businesses selling gift cards on the Nift Store may be discoverable on Instagram and Facebook as well. It costs nothing for a business to be listed on the Nift Store and thanks to this collaboration, now it costs nothing to be discovered, either,” says Elery Pfeffer, Founder and CEO of Nift. “It is a powerful way to immediately jumpstart fundraising for your business.”
 
In response to the Coronavirus pandemic, Nift launched the Nift Store (www.GoNift.com/Store) with the goal of supporting salons, gyms, shops and restaurants during these uncertain times. 100% of the proceeds of all gift card sales go directly to support neighborhood businesses and their employees, with funds sent by check or direct deposit as soon as gift cards are purchased.
 
“Awesome. Easy. Effective. Efficient. A great way to bolster your business’ cash flow during the COVID-19 crisis. Added over 5K to our operating cash in 4 days – a life saver!” says Steven S, from Sudz Salon in Minneapolis, MN.  “Nift has really helped and supported our business during the COVID19 with their gift card promotion to help small businesses,” says Erin, from Ferro Salon in Washington, DC. “It was amazing within a day of being live we generated over $1,000 in gift card sales for our salon. It truly was a help, you guys rock, thank you!”
 
The ability to fundraise by selling gift cards on the Nift store is being provided to businesses for free, with participation open to any business, even those not currently on the Nift platform. Eligible businesses that sell digital gift cards through Nift may now be discovered on Instagram and Facebook to their local community. In addition, Nift provides merchants with templates to promote gift card sales via email and a widget to facilitate purchasing a gift card on their website—all free of charge.
 
“Please buy a gift card today, or if you’re a small business owner sign up and we’ll gladly start fundraising for you, too,” says Pfeffer. “Nift is donating services in the hopes of shoring up the neighborhood businesses we all depend on across the country. It’s the right thing to do.”
 

Contact Information

Ana Maria Romay

VP Brand and UX

Nift Networks

(1) 617-286-6416

Contact via E-mail