American Signature Partners with Zipline to Enhance the Retail Store Experience

Zipline, the all-in-one store operations platform for retail brands, announced today that American Signature, Inc. (ASI), a family-founded, family-led furniture business, has implemented Zipline in 125 stores with the aim of bringing its more than 4,000 team members closer to the company’s vision, driving efficiency and impact across all store locations.

ASI’s previous task management solution proved inefficient as store managers were expected to communicate information from the home office to their entire staff, leaving tasks unexecuted and team members frustrated. So, ASI turned to Zipline. Paramount that all members within the company have a voice, ASI deliberately rolled out the platform, first to field leaders, then to store managers and store leaders, and then to the entire fleet of associates. Today, ASI’s home office, store teams, warehouses and delivery centers service communicate with one another, expanding ASI’s reach to over 4,000 team members, a drastic increase from the 370 managers the company was previously able to communicate with directly.

“Zipline is now a part of the ASI vocabulary,” said Pat Sanderson, Chief Operating Officer at American Signature, Inc. “The platform has completely shifted how we communicate altogether as a unified front. We now can speak to every one of our team members and drive towards common goals. Once we rolled out the platform to a handful of stores and distribution centers, we knew we had the solution we needed.”

Here’s how Zipline has supported ASI’s operations so far:

• Provided collaboration and a single source of truth. Zipline’s platform is the most widely used by ASI team members on a daily basis, allowing teams to collaborate on questions, brainstorm ideas and break down information from the home office. Zipline provides ASI with 360-degree visibility into 100% of the tasks that need to be done—all coming through what ASI refers to as the “Front Door”—ASI’s customized Zipline platform tailored to the company’s unique needs.
• Enhanced alignment and agility. During the pandemic, ASI created an online experience that allowed customers to shop ASI from the comfort of their homes alongside a consultant to guide them in the process. Zipline became even more crucial to guarantee that all team members were equipped to adjust quickly to this new system of operating and servicing customers.
• Improved the customer experience. Zipline’s platform has provided a place for team members to be recognized, voice their opinions, find community regardless of physical location, and advocate for customers.
• Increased readership and execution. Since launching Zipline, ASI’s readership has risen to over 90%, on-time execution has increased by 100% and adoption among the store leadership team has grown to 95%.

“In the last year, especially, digital acceleration has become a key factor in how brands are achieving success in this new age of retail,” said Melissa Wong, CEO and Co-Founder of Zipline. “Through our partnership, we’ve been able to give every team member at ASI a voice, position and value within the company. ASI’s top-to-bottom transformation after implementing Zipline is an extraordinary testament to the value of strategic and effective communication that ensures execution and enables engagement.”

To request a demo or to learn more about how Zipline is helping leading brands improve store communication and execution, visit: getzipline.com.

About Zipline
Zipline is the all in one field operations platform for retail brands. Proven to drive better business agility and employee engagement, brands that use Zipline experience less employee churn and dramatically better execution than other brands. The company has a Net Promoter Score of 78, and CB Insights ranked Zipline as one of the 100 most promising B2B retail tech companies in the world. Zipline is Great Place to Work-Certified for its employee engagement, culture, and healthy work-life balance, and was named to the Inc. 5000 list of fastest-growing private companies. Today, more than 75 of the world’s best-in-class retail brands like Rite Aid, Sephora, Gap Inc. and AEO Inc. depend on Zipline to align and empower their field teams worldwide.

Learn more about Zipline: https://getzipline.com.

About American Signature, Inc.
American Signature, Inc., is a family-founded, family-led business for almost 75 years with 125 stores, 4 distribution centers, and 4,000 team members throughout the mid-western and eastern United States. They stand on the core mission: everyone has the right to a well-furnished life. It is the parent company of the retail brands Designer Looks Furniture, American Signature Furniture and Value City Furniture.

Contact Information

Maggie Philbin

PR for Zipline

VSC for Zipline

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