General Mills and Walmart join forces to advance regenerative agriculture across 600,000 acres by 2030

General Mills, Walmart and Sam’s Club announced a collaboration today to help accelerate the adoption of regenerative agriculture on 600,000 acres in the U.S. by 2030. This represents the approximate number of acres General Mills engages to source key ingredients for its products sold through Walmart and Sam’s Club. Initial projects will be supported through grants administered by the National Fish and Wildlife Foundation (NFWF) and seek to advance regenerative agriculture outcomes across a variety of crops, including wheat, in the Northern and Southern Great Plains. 

“Through this partnership, we will work hand-in-hand with Walmart and Sam’s Club to help regenerate the acres of land in the key regions where we source ingredients for our shared business,” said Jon Nudi, Group President, North America Retail at General Mills. “We are excited by the opportunity to bring our products, including Pillsbury refrigerated dough and Blue Buffalo pet food and treats, to Walmart shelves more sustainably, with the help of our merchants and farmer partners.” 

General Mills, Walmart and Sam’s Club share a belief that regenerative agriculture can help address climate change and create positive outcomes for both people and our planet. Recognizing their shared footprint within the industry, this collaboration exemplifies both companies’ intention to build on organizational commitments and leverage collaboration to help spur industry-wide change. Efforts will target seven U.S. states in the Northern and Southern Great Plains including North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Colorado and Minnesota, home of General Mills’ global headquarters.

Through the program, NFWF will provide financial assistance to local grantee organizations, building out the education and coaching resources needed to help accelerate regenerative agriculture. The objective is twofold: support the transition to regenerative agriculture production in the U.S. through systems change and elevate the potential for more resilient yields for farmers through efforts that will help improve soil health, watersheds, biodiversity, climate change and farmer economic resilience. 

“We’re committing to making the everyday choice the more sustainable choice for consumers,” said John Laney, Executive Vice President, Food at Walmart U.S. “This collaboration is an example of how we are working across our value chain on intentional interventions to help advance regenerative agriculture and ensure surety of supply for these essential food products for the long term.”

This joint effort between General Mills, Walmart and Sam’s Club also marks meaningful and continued progress toward both company’s individual sustainability goals, provides a roadmap for future collaboration across organizations and industries, and ensures both companies can continue to offer the quality products their customers love. It also puts General Mills on pace to exceed its goal of advancing the adoption of regenerative agriculture on one million acres by 2030 and contributes to Walmart’s goal, in collaboration with the Walmart Foundation, to protect, more sustainably manage or restore at least 50 million acres of land by 2030. 

For more information about General Mills’ Standing for Good Initiatives, visit www.generalmills.com/gstandsforgood. 

For more information about Walmart’s sustainability efforts, visit www.corporate.walmart.com/purpose/sustainability. 

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General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.

General Mills stands for good – for the people we serve, the brands you love and the planet we depend on. For more than 150 years, General Mills has believed doing good and good business go hand-in-hand. The company is putting people first by improving food security and advancing a culture of inclusion, equity and belonging, and by creating positive planetary outcomes through actions beyond its walls. Learn more at GeneralMills.com/gstandsforgood.

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better - anytime and anywhere - in stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com

Sam’s Club®, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 40th year, Sam’s Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & Go™️, Curbside Pickup and home delivery service in select markets. To learn more about Sam’s Club, visit the Sam’s Club Newsroom, shop at SamsClub.com