Reef-World Foundation Launches First Ever End-of-Year Campaign: Save Our Reefs!

Coral reefs are intricate ecosystems with profound ecological, economic, and cultural importance. The urgency to protect them is a shared responsibility, as the loss of reefs reverberates globally, affecting biodiversity, economies, and the well-being of communities. Saving the reefs is not just an environmental imperative; it’s a collective commitment to the future of our planet and all those who call it home. 

Every second breath we take comes from the ocean.

The Reef-World Foundation — at the forefront of advocating for sustainable marine tourism and the international coordinator of the UN Environment Programme’s Green Fins initiative, launches their first ever End-of-Year Campaign: Save Our Reefs! This campaign aims to urge immediate action to safeguard these endangered habitats. Preserving reefs is critical for sustaining life, and their decline impacts us all. Saving the reefs has everything to do with all of us!

Picture a world without the kaleidoscope of coral reefs — it’s a reality we face within our lifetime. The clock is ticking, and coral reefs could vanish sooner than we realise. The repercussions extend beyond marine life, affecting the health and well-being of people and the planet.

Coral reefs confront severe threats from human activities, the ravages of climate change, coral diseases, outbreaks of Crown-of-Thorns Starfish and invasive species. Without these vibrant ecosystems, the ocean loses over 25% of its marine life diversity, impacting the very air we breathe.

The Reef-World projects started back in 1999, and for the past 19 years, Reef-World has been on a mission to galvanise collective, urgent and willful action within the marine tourism industry. The goal is to protect coral reefs and, by extension, the health and well-being of the global community.

“I’m excited to launch our first-ever Save Our Reefs Campaign! It’s a call to action for everyone to join us to protect these vital ecosystems. Your donation directly supports our work with communities, governments and NGOs, ensuring the health and resilience of coral reefs for generations to come”

— Chloe Harvey, Executive Director at The Reef-World Foundation

Reef-World believes in the power of local champions within coral reef communities. By listening to and empowering these champions, the foundation aims to develop accessible tools and resources, fostering resilience and health in coral reefs.

Contributions to Reef-World directly support its efforts to engage with local communities, governments and NGOs. A £30 donation covers an hour’s local training, providing crucial knowledge to up to 20 individuals, thereby preventing local direct damage to coral reefs. Every penny donated goes towards tangible, impactful changes.

The End-of-Year Campaign: Save Our Reefs runs from 21 November until 31 December 2023. Act now — your donation can help save the reefs globally!

• Go to the campaign page

• A quick scan of the campaign QR Code

Join Reef-World in the race against time. Together, let us forge a future where coral reefs thrive, sustaining life and safeguarding the health of our precious planet.