Eater and Ore-Ida Launch “Eater At Home: Fry Around The Country” Campaign

Eater, the go-to resource for food and restaurant obsessives, has partnered with Ore-Ida, America’s premier brand in frozen potato products to launch: “Eater At Home: Fry Around The Country.” This innovative, multi-platform campaign inspires home chefs nationwide to create delicious and fresh meals using Ore-Ida’s versatile frozen potato products, showcasing the brand’s commitment to consistency, and convenience every time.

At the heart of the Fry Around The Country campaign is an interactive illustrated map of the United States, serving as a digital hub for culinary exploration. This custom-designed map features nine distinct interactive zones, each highlighting influencer-created recipes that showcase the diversity of American cuisine. Featuring three popular food influencers: Brandon Gouveia, Alex Hill, and Xenia Zee, these culinary creators were challenged to bring their unique perspectives and styles to the forefront, leading with their creativity by preparing one Ore-Ida offering in three different styles that are meaningful to them.

The interactive map offers an immersive experience, allowing users to embark on a virtual culinary road trip across America. Each zone links to engaging social videos, detailed written recipes, and shoppable Ore-Ida products. The featured locations span the country, from the West Coast cities of Portland, Oregon and San Diego, California, to Midwest hubs like Milwaukee, Wisconsin and Chicago, Illinois. In the South, Houston, Texas and New Orleans, Louisiana offer their unique flavors, while the East Coast is represented by Washington DC, and Brooklyn, New York.

The campaign also includes “On The Fly,” a sponsored addition to Eater at Home’s new video franchise. This challenge features four renowned New York City chefs: Ayesha Nurdjaja (Shukette, Shuka), Frances Tariga (Tadhana), Luis Herrera (Ensenada), and Samuel Clonts (63 Clinton). These culinary experts create meals using Ore-Ida offerings and mystery ingredients, further showcasing the brand’s versatility and appeal to food enthusiasts. “On The Fly” puts the chefs’ knowledge, skills, and creativity to the test as they craft dishes from surprise ingredients, inspiring home cooks with practical recipes and innovative ideas.

“Eater At Home: Fry Around the Country” highlights that Ore-Ida has offered folks across the nation crispy and delicious potatoes for over 70 years, providing consistency, and quality, and It inspires viewers to embark on culinary journeys from the comfort of their kitchens, whether following influencer-created recipes or drawing inspiration from professional chefs’ impromptu creations.

For more information about the “Eater At Home: Fry Around The Country” campaign, visit: https://www.eater.com/c/ad/24154043/fry-around-the-country

About Eater

Eater is the locals-first authoritative guide to eating better. Eater is at the forefront of reporting on the restaurant industry, shaping food culture with its award-winning journalism and programming, as well as its beloved maps and guides. The network has grown into the leading voice in the food media space with its passion for great food and great stories spanning digital and social platforms, audio, OTT and television — including No Passport Required, Eater’s PBS docuseries with host Chef Marcus Samuelsson, celebrating America’s diverse immigrant food traditions, and the Hulu series Eater’s Guide to the World.