TheFork and Mastercard join forces to enhance culinary experiences for cardholders

TheFork and Mastercard have forged a multi-year partnership to elevate the dining experience for Mastercard cardholders. By leveraging Mastercard’s global reach and TheFork’s expertise in dining, the collaboration will unlock benefits for eligible cardholders worldwide. Cardholders in Europe and those traveling to the region will have special, always-on access to reservations and a curated selection of exclusive, culinary-centered Priceless Experiences through priceless.com and TheFork platform.  

“Europe has always been a top culinary destination, with visitors from around the world enjoying the incredible range in cuisine – from Italian pasta to French haute cuisine. Our partnership with TheFork allows us to deepen our commitment to bringing cardholders closer to their passion for the culinary arts,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “Now, more than ever, the experience economy is booming. We look forward to enriching our cardholders’ dining experiences in Europe in meaningful ways.” 

At the heart of this collaboration lies a shared vision to deliver exceptional culinary experiences at top dining locations, spotlighting rising chefs and enabling seamless payments for consumers. This exciting global partnership between TheFork and Mastercard kicks off in 2025. In time, the partnership will roll out with benefits in all markets where TheFork operates: Italy, France, Spain, the United Kingdom, The Netherlands, Germany, Portugal, Switzerland, Belgium, Austria, Sweden. 

Additionally, Mastercard will become the title sponsor of TheFork Awards and will be featured as the preferred payment partner of TheFork PAY, reflecting the commitment of both brands to simplify the payment process for diners and restaurants, while elevating the overall dining experience through technological innovation. 

“We’re thrilled to enter this partnership with Mastercard and to further strengthen our position as the leading partner for the restaurant industry in Europe,” said Jose Noguer, Chief Marketing Officer, TheFork. “We are committed to expanding our ability to offer exceptional and unique dining experiences across all our markets, and we’re excited to bring these experiences to Mastercard cardholders.” 

Mastercard has a longstanding focus on bringing incredible dining experiences to life in major cities worldwide. The company continues to expand its portfolio of curated culinary offerings, which today includes Priceless Experiences, Priceless Tables, chef ambassadors and renowned restaurants around the world, including Luma in Hong Kong, Peak with Priceless in New York, Notie by Priceless in Brazil, Priceless with Estoril in Mexico and Bistro by Mastercard in Rome.  

“Together with TheFork, we are thrilled to offer cardholders exclusive access to Europe’s top restaurants,” said Jorn Lambert, Chief Product Officer, Mastercard. “From reserving a table at the most sought-after restaurants to enjoying a specially curated menu by a renowned chef, cardholders can unlock access to unique dining experiences. This partnership underscores our commitment to providing enhanced benefits for our cardholders.”  

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About TheFork

TheFork, a Tripadvisor® company, is the leading online restaurant booking platform in Europe. At the forefront of championing restaurant culture, TheFork harnesses technology to foster real life connections between diners and restaurateurs and set them up for success. With a network of more than 55,000 partner restaurants across 11 countries, nearly 40 million app downloads and more than 20 million verified reviews, TheFork stands as the go-to platform for all food lovers to enjoy unforgettable restaurant experiences. Through TheFork, users can easily find restaurants according to their preferences, check real-time availability, instantly book online 24/7, benefit from special offers and pay directly on the app. For restaurateurs, TheFork’s technology empowers them to thrive, thanks to TheFork Manager, a software solution to optimise reservation management and occupancy rate, increase bookings & visibility, fight no-shows, manage payments and streamline operations, while connecting to the broadest community of loyal diners. 

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

www.mastercard.com