Deliver Your News to the World

4 Out of 5 Consumers Want to Receive Text Messages From the Brands They Love at Least Once a Week, New 2025 Survey Finds

86% also prefer redeeming brand offers that land in their digital wallet, rather than those in their email and mobile apps


Chicago, IL, United States – WEBWIRE

We’ve been thrilled to watch the evolution of both SMS and Mobile Wallet in consumers’ eyes - from fun but moderately-used channels, to the absolute cornerstones of their shopping and dining experiences” - Alex Campbell, Vibes CIO and Co-Founder

Vibes, the intelligent mobile engagement platform, has announced the findings from its 8th annual comprehensive Mobile Consumer Insights survey.

Every year, Vibes surveys a broad range of over 1,000 mobile-centric consumers with the intention of understanding what their relationship with their smartphones looks like today; how this has changed over multiple years; how they prefer to interact with brands on their phones, and how these interactions help or hinder their path to purchase.

Among the core findings for 2025 is the power that SMS and digital wallets have together on influencing consumer purchases, with 86% reporting that they’re more likely to engage with or redeem mobile offers sent to them via text message than those sent via email or offers in a brand’s mobile app.

What’s more, the survey found that these channels are equally influential on their own, with 4 out of 5 consumers preferring brands send them text messages at least once a week, and with more than half saying they use digital wallet passes (often called Mobile Wallet passes) at least a few times each week.

Over 55% of consumers also said they’re more likely to engage with brands that offer a digital wallet option for coupons/offers and loyalty cards, with more than half wishing they could do away with physical wallets and just use digital ones.

This growing preference of SMS and digital wallets clearly opens an opportunity for brands looking to drive more in-store and in-location traffic, given 98% open rates for SMS and the ability to directly attribute the ROI that a digital wallet drives for their business. 51% of consumers even said they’d be interested in using digital wallets more frequently than they do now, if the ones saved on their phones automatically updated with new promotions – a sentiment that rose from 43% of consumers surveyed last year.

“Every year we’ve conducted the Consumer Insights survey, we’ve been thrilled to watch the evolution of both SMS and Mobile Wallet in consumers’ eyes – from fun but moderately-used channels, to the absolute cornerstones of their shopping and dining experiences,” said Alex Campbell, Vibes’ Co-Founder & CIO. “Seeing how this ties into purchase behavior and brand revenue this time around only underscores just how crucial these channels have become for modern brands and the consumers who love them.”

To get the full report on 2025 mobile consumer insights, download it here.

About Vibes

Vibes creates personal, revenue-driving and long-term mobile engagement between consumers and the brands they love. Industry leaders like Chipotle, Polo Ralph Lauren, Kohl’s and others use Vibes to activate and grow customer relationships with timely, relevant, high-volume mobile messaging at a global scale. The company’s intelligent mobile engagement platform enables marketers to seamlessly connect with their customers using a data-rich and API-packed platform that beautifully optimizes and unifies their SMS, MMS, RCS and mobile wallet campaigns.


( Press Release Image: https://photos.webwire.com/prmedia/86889/332004/332004-1.png )


WebWireID332004




 
 Consumer Trends
 Sms Marketing
 Digital Wallet
 Text Messaging
 Mobile Marketing


This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.