SPAR Hungary launches digital Year Planner to support healthy lifestyles

Healthy lifestyle tips

Each month, the Year Planner highlights seasonal, easily available, and budget-friendly ingredients. Shoppers are inspired with great recipes to make meal planning easy.

In addition to recipes, the Planner includes sustainability and dietary tips, as well as shopping lists to help customers put together dishes in line with the monthly theme. An important element of the campaign is a monthly habit monitor, which encourages consumers to regularly evaluate their progress. Additionally, a dietician, psychologist, and veterinarian share short videos on social media platforms that provide useful advice on how to support the wellbeing of both pets and their owners.

This year, the Planner will be available exclusively in digital format, supported by the My SPAR app, newsletters, and social media channels. The recipes and expert videos linked to the campaign are also available on these platforms. The content is easily accessible by scanning the QR code in SPAR stores. To help customers become more familiar with the Planner, SPAR Hungary and Nestlé will organise two prize drawings throughout the year.

“It is important for SPAR Hungary to support initiatives that provide real help to our customers in developing a health-conscious lifestyle. This campaign educates and inspires while at the same time providing practical advice for everyday life,” said Márk Maczelka, SPAR Hungary’s Head of Communications.

Nestlé and SPAR Hungary have supported customers through different educational campaigns for several years. In recent years, they worked together promoting sorted waste collection and prevent food waste.

The joint Year Planner is available here.

Source: SPAR Hungary

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The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. SPAR Hungary is one of the country’s largest employers, with a network of company-owned and independently run stores operating nationwide.