Agrovision Welcomes Former McKinsey Technology Leader Jim Trahanas as Chief Technology Officer

Agrovision, a global leader in premium superfruits with an ambitious mission to inspire enjoyable and nutritious snacking, has announced the appointment of Jim Trahanas as Chief Technology Officer (CTO). With over 16 years of experience leading technology teams and driving global engineering and analytics transformations, Trahanas will lead the expansion of Agrovision’s technology strategy, harnessing data, computer vision, autonomy, and predictive analytics to deliver a premium consumer experience, increase predictability, and drive scale with excellence. His focus will be on leveraging Agrovision’s extensive data to drive insights, create operational agility, and fuel continued global expansion.

Trahanas joins Agrovision from McKinsey & Company, where he served as Associate Partner and CTO for the firm’s Chemicals & Agriculture practice. During his tenure with the firm, he led large-scale technology transformations across Fortune 200 companies, overseeing more than 500 engineers, data scientists, and product teams to drive over $1 billion in impact. He also worked closely with early-stage AgTech companies, shaping growth strategies and evaluating cutting-edge robotics, analytics, and software products for private equity clients.

“Technology is reshaping the fresh food category, and Agrovision is at the forefront of that transformation,” said Steve Magami, Co-founder and CEO of Agrovision. “As we scale and expand our retail partnerships, Jim’s leadership in analytics and automation will allow us to continue delivering consistent, high-quality superfruits to our customers everywhere. His expertise will be key in optimizing the end-to-end consumer experience—from harvest to store shelves—ensuring Agrovision remains a trusted leader in premium snacking.”

“Agrovision has built an incredible foundation, with a culture of innovating at every step along the value chain to create a smarter, more responsive food system,” added Trahanas. “I’m excited to bring my experience, spanning multiple technology domains, to further scale Agrovision’s technical capabilities across predictive analytics, automation, and digital infrastructure. The potential to unlock new insights from our data and turn them into industry-leading innovations is immense, and I look forward to working with the team to accelerate this next phase of growth.”

Over the past year, Agrovision has marked significant milestones, including reaching unicorn status, securing over $500M of financing to support expansion and innovation, and growing its superfruit portfolio globally. Trahanas joins Agrovision’s strengthened leadership team, which is committed to driving technological advancements and sustainable growth in the fresh fruit industry.

About Agrovision

Agrovision is an innovative consumer products company on a mission to inspire consumers with its Fruitist-branded berries and cherries for enjoyable and nutritious snacking. Headquartered in the U.S., Agrovision operates globally, delivering premium, nutrient-dense superfruits year-round through its flagship brand, Fruitist. Agrovision combines cutting-edge technology, sustainable farming, and global distribution to inspire enjoyable and nutritious snacking worldwide. Learn more at www.AgrovisionCorp.com.

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