Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100

Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai, Kerzner International has revealed it plans to create a global chain of properties under the brand.

Speaking this weekend at the World Spa and Wellness Convention in London, Zoe Wall, vice president Siro and Wellness at Kerzner, said the company envisions opening at least 100 hotels, indicating that the Dubai property is already trading well and showing confidence in the freshly launched concept. Montenegro, Japan and Mexico are already on the cards.

Built around five biohacking pillars: fitness, nutrition, sleep, recovery and mindfulness, Siro aims to empower guests on both a mental and physical level.

Kerzner CEO, Philippe Zuber, says: “Siro merges science and innovation to create a space that not only positively blurs the lines of wellness and hospitality, but also brings together a community of like-minded individuals who want to enjoy the immediate benefits of fitness, while future-proofing their health.”

Facilities include four group exercise studios; mindfulness practices, holistic classes, IV therapy rooms, sound therapy, cryotherapy and treatments including physiotherapy and myofascial cupping.

The bedrooms are optimised for sleep, with thermo-regulating mattresses, a selection of recovery equipment and a minibar with healthy options such as kombucha, ginger shots and blueberries.

Speaking to HCM after her appointment in 2021, Wall spoke of Kerzner’s intention to weave wellness into every element of the Siro experience.

Swimming champion, Adam Peaty, who has won gold in three consecutive Olympics, is brand ambassador for Siro.