♦ Includes WebPost® Distribution
Find The Right People:
Reach trade publications, journalists, bloggers and influencers who cover your topics and industry, powered by an up-to-date media database.
- Targeted Media Outlets
- Narrowly distribute to reporters, trade publications and news outlets based upon your topic and their editorial focus.
- Reach a reporter or news outlet that has an interest in your story.
- Provides a recipient list to support follow-up.
- Sent from an approved email address.
- Powered by opt-in reporter registration and leading media databases.
Targeted Media Follow-Up
WebWire derives its media contacts from a combination of its internal media registration process and third party media directories. Restrictions placed by media participants (reporters and news outlets) and directory publishers preclude WebWire from providing reporter email addresses and voice/text numbers from being disseminated to its distribution clients. Therefore, the follow-up data WebWire provides subsequent to a Targeted Media distribution (delivered as a PDF via email) will include the news outlet name, relevant contact name (and title) along with potential audience reach associated with the news outlet.
Targeted Media Distribution is just that, a "distribution" effort, not the purchasing of some out-of-date media list. WebWire and our partners at Cision, have committed staff that keep the lines of communications open with each categorized grouping of topic specific influencers. When you choose this distribution option for your press release, you will receive an email receipt providing you with the most up-to-date listings of what media outlets are targeted to receive your news submission. Subsequent to distribution, you will receive a confirmed list of media outlets, topic specific reporters and bloggers so you can follow-up and see if they are considering your news for their reporting efforts.
Personally contacting those who received your press release begins your Media Relations effort. Once the door has been opened in a professional manner, follow-up in a way that helps you to get your story into their publication.
Note: If your press release is intended for immediate consideration by news outlets such as daily and weekly publications (plus broadcasters) you should utilize WebWire´s Wire Service Distribution, in that it goes directly into a systems that expects time specific news that is best made public in short order. In other words: “breaking news” is best for Wire Service; and news that is less time-specific, should utilize the media relations approach of Targeted Media.