High web usage in Iceland fuels Internet Marketing publication

According to a survey on the use of Information and Communications technology by Statistics Iceland (Hagstofa Islands) in 2009, 92 percent of Icelandic households had a computer with 90 percent of them all having access to the Internet.

The statistical report also revealed that a massive 93 percent of Icelanders used a computer and accessed the Internet daily. With most of the population logging on every day Icelandic companies have started to realise the potential marketing power of the Internet for their business.
The survey commissioned by Statistics Iceland reveals that computer and Internet usage in Iceland is widespread among individuals, with 93 percent between the age of 16-74 having used a computer and the Internet within the last three months. Nine out of every ten Internet users send emails, 78 percent read online newspapers or magazines, and 65 percent listen to the radio or watch the television through the Internet.

With these statistics in mind it is interesting to think that just a little over 10 years ago we didn’t know anything about the Internet. The development has been extremely fast and today the Internet is now one of the most important platforms for people involved in the search for information. The Internet now plays a major role in business methods and communications. Consequently many companies are eager to move their marketing online and the recently released publication Internet Marketing (Markadsetning a Netinu) by Gudmundur Arnar Gudmundsson and Kristjan Mar Hauksson advises Icelandic companies exactly how they can achieve this.
The goal of the publication is to act as a practical handbook demonstrating to marketers exactly how they can get the most of out of the Internet, using it as a tool and consequently reaching out to their target audience in the most effective way.

The book approaches Internet Marketing from many angles, highlighting the different ways in which companies can take advantage of the Internet using such medias as search engines, web-banners, public relations, social medias, and emails. The book has been written with the intention of being read from start to finish, not as a reference - full of Icelandic case studies and statistics as a guideline for other Icelandic companies.

The book has been written by two authors; Gudmundur Arnar and Kristjan Mar Hauksson. Gudmundsson is an Economist from Acadia University in Canada, he graduated with an MBA from the University of Iceland. He has written numerous articles about business and marketing in magazines and papers in Iceland and is now the manager at Imarks, the union for marketers in Iceland. Now, Gudmundsson works in the marketing division of Icelandair.

Kristjan Mar Hauksson is the founder and manager of Internet Marketing company, Nordic eMarketing. He specialises in search engine marketing and Internet marketing (ePR). Hauksson founded the Icelandic SEO/SEM forum and writes regularly on
Multilingualsearch.com. He holds a degree in Internet Marketing from the University of British Columbia. Hauksson has worked with Internet releases since 1996 and search engine marketing since 1999.
For more information about the publication and to make a purchase visit www.online.is

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