Kupongo Begins Beta Testing

IRVINE, Calif., February 8, 2010—Skweezer, Inc., today announced that beta testing has commenced for Kupongo, its new mobile coupon platform.

Kupongo’s beta program will test user interface elements across a wide range of mobile platforms, focusing primarily on iPhone, Blackberry, Android and Symbian devices. Members of the Beta Group will assist the company in developing an application environment that is intuitive and easy to use, addressing one of the key barriers to mobile coupon adoption identified in recent studies by Juniper Research, Harris Interactive, and others.

"Developing a product for mobile devices can be challenging due to constraints in both screen size and input modality" said Kevin Perkins, CEO of Skweezer. "Our goal is to create an application environment that’s intuitive and easy to use for ‘Generation Y’ consumers who are familiar with downloading and using mobile apps, as well as their older counterparts who are currently clipping coupons out of their newspapers.”

The term “mobile coupons” refers to coupons that can be downloaded and later redeemed at a brick and mortar retail location directly from a consumer’s mobile phone. Mobile technologies such as GPS, MMS/SMS messaging, and microbrowsers significantly extend the medium of coupon marketing campaigns by directly interacting with on-the-move consumers closer to a purchase decision. Mobile coupons benefit the consumer by being searchable, location-aware, and easily available at any time or place.

About Kupongo:
Kupongo is an advertising network that allows businesses to upload, monitor, and evaluate coupon-based marketing campaigns. Kupongo’s mobile coupons are distributed to consumers’ mobile devices through direct search, e-mail, SMS messaging, online “local searches”, RSS feeds, and real-time geo-location services.

On the Net: Kupongo site: http://kupongo.mobi
Skweezer blog: http://kupongo.wordpress.com

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users’ expectations and feature development. Skweezer’s scalable, time-tested "carrier grade" content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer company site: http://company.skweezer.com
Skweezer portal: http://www.skweezer.com
Skweezer blog: http://blog.skweezer.com
Skweezer RSS feed: http://rss.skweezer.com

Contact Information

Monica Sato

Media Relations Coordinator

Skweezer, Inc.

Contact via E-mail