Craig Williams Acquires Body Bar Inc.

Employees Will Remain as Company Focuses on New Applications and Markets

BOULDER, Colo. – March 10, 2010 – Body Bar® Inc. a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, today announced that Craig Williams has acquired Body Bar Inc., and will join the company as president, effective immediately. All of the current employees will remain with the company.

“My primary goal is to honor the reputation and loyal following that Body Bar Inc. has gained from Arno Niemand’s astute vision, unending passion, and solid integrity,” commented Mr. Williams. “Together with my team of dedicated, knowledgeable, and enthusiastic employees, we plan to expose Body Bar Inc. to exciting, new product applications and markets, while remaining committed to the clubs and fitness professionals who have helped to build the Body Bar brand.”

“I am confident that Craig Williams will take Body Bar Inc. to the next level,” commented Arno Niemand, founder and former chairman, Body Bar Inc. “I look forward to the broadening of Body Bar’s success under Craig’s expert leadership.”

Mr. Niemand, a member of the National Wrestling Hall of Fame, will remain a strong proponent of women’s wrestling, and Body Bar Inc. will continue its sponsorship of the USA Wrestling Women’s National Team, as it has done since 2003.

"After meeting Craig it was clear that Body Bar Inc. would be in extremely capable hands,” added Sherry Catlin, director of program development, Body Bar inc. “Craig brings the same level of passion and integrity that have been such an integral part of Body Bar’s vision and culture from the very beginning, plus the fresh energy, ideas and expertise to grow the company and expand in new and exciting ways "

Plans for IHRSA
Mr. Williams is looking forward to meeting the world’s leading fitness manufacturers and suppliers in the Body Bar Inc. booth #2845 at the IHRSA 28th Annual International Convention and Trade Show, March 10-13, 2010 at the San Diego Convention Center. Some of his staff will join him, along with special guest, Olympic wrestler Marcie Van Dusen. Attendees are encouraged to visit the booth and try the Classic Body Bar®, Body Bar Flex™ and the new Body Bar® Strength Bands.
To register for a Free VIP Pass follow the instructions below:

1) Click on the Register link or the following URL: www.ihrsa.org/go2010

2) At the line asking "Were you referred to the Convention & Trade Show by an Exhibitor", click “yes” and select Body Bar, Inc. from the drop down.

3) Enter the promotional code VIPPASS.

4) Complete the profile, and review the registrant information.

5) You will receive a confirmation (with barcode) via email.
About Body Bar® Inc.
Founded in 1987, Body Bar® Inc. provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after 23 years – because they work. The company has created a strong presence through the original weighted fitness bar, The Body Bar®, and the extensive “Master Your Body” DVD series of workout programs. Body Bar®, Inc. provides quality products and innovative educational tools with a commitment to changing lives worldwide through functional fitness. We consider passion, integrity and fun to be essential elements of our content and community. Body Bar® Inc. is a sponsor of the USA Women’s Wrestling team and sponsors several wrestling tournaments throughout the U.S.

Body Bar products can be purchased online through www.bodybar.com 1-800-500-2030. Join Body Bar Inc. on Facebook and Twitter.
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Body Bar is a registered trademark of Body Bar Inc. Body Bar Flex is a trademark of Body Bar Inc.

Contact Information

Marilyn R. Kroner

Principal

Kroner Communications

Contact via E-mail