Fujifilm Instax Mini 7S And Mariah Carey Get Holidays Started With New Music Video, “Oh,Santa!”

Instant Film Camera Captures Holiday Fun in Festive Sing Along

Valhalla, N.Y., November 22, 2010 – FUJIFILM North America Corporation today announced that its trend-setting Instax Mini 7S instant camera is being featured in global music icon Mariah Carey’s new holiday music video, “Oh, Santa!” The retro-looking camera with its signature credit card-sized, white bordered photos captures the vibrant holiday fun in an instant.

“Everyone loves the holidays, and with her signature voice and remarkable talent, nobody knows how to kick-off the season better than Mariah Carey. Fujifilm is thrilled to be a part of the festivities with our Instax Mini 7S camera and film,” said Kayce Baker, director of marketing, Imaging Division, FUJIFILM North America Corporation. “We are delighted to join Mariah Carey in this video, and we hope that everyone can capture and share this year’s holiday fun with our favorite instant camera.”

“Oh Santa!” is the new single from Mariah Carey’s holiday album, Merry Christmas II You, and is available now from The Island Def Jam Music Group.

To view the “Oh, Santa!” music video, visit: http://www.vevo.com/watch/mariah-carey-1/oh-santa/USUV71002223.

To learn more about Fujifilm’s Instax Mini 7S instant camera, visit: www.fujifilmusa.com or www.facebook.com/fujifilminstax.

Fujifilm brought its first commercial grade instant camera model to the U.S. in 2008 to serve professional markets that rely on instant film. Since then, Fujifilm has introduced two consumer model Instax instant cameras, the Mini 7S and the Mini 25.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and two subsidiary companies. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Optical Devices U.S.A., Inc. is a provider of binoculars, and optical lenses for the closed circuit television, videography, cinematography, broadcast, and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to
www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

*At an exchange rate of 93 yen to the dollar.

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Contact Information

Matthew Schmidt

Manager of Corporate Communications

Fujifilm

Contact via E-mail