Vitality Launches AT&T Connected Pill Bottle Caps on Amazon

GlowCaps Now Available for $10 per Cap on Amazon; Designed to Remind Consumers to Take Physician-Prescribed Meds


Cambridge, Massachusetts, Dallas, Texas,--

Vitality, Inc. and AT&T* announced today that AT&T wirelessly connected Vitality GlowCaps are now available on Amazon. The intelligent pill caps are designed to help patients take medications regularly by sending reminder calls, weekly email reports and monthly updates sent to your physician.

Vitality’s AT&T-connected GlowCaps fit on standard prescription bottles and use light then sound reminders, which can be followed by a phone call or text message so people don’t miss a dose. Each time the pill bottle is opened adherence data is recorded and securely relayed to Vitality over the AT&T wireless network. This daily adherence information is used to compile periodic progress reports that are sent to patients, caregivers and doctors, and family members.

Using sophisticated pattern recognition, Vitality uncovers the key motivational levers for each individual, and then tailors programs to activate these levers and break through whatever barriers exist. Data generated by GlowCaps can be used to automatically refill prescriptions as pills deplete.

“GlowCaps use real-time feedback loops to act on a number of behavioral motivators: reminders, doctor accountability, social support and help with refills,” said David Rose, Chief Executive Officer, Vitality. "These are instructive findings for pharmaceutical manufacturers and payors who have a vested interest in improving patient outcomes with their products and services.”

Each year millions of people fail to take medications as prescribed by their physicians; the World Health Organization estimates that adherence to daily medication averages 50 percent for those suffering from chronic diseases. Numerous studies demonstrate that poor-adherence reduces the effectiveness of medications, jeopardizes patient health, and increases health care costs. Recent research, including work by the New England Healthcare Institute, calculates the costs resulting from non-adherence at $300 billion annually.

“We look forward to delivering to consumers a reliable means to establish and maintain a prescription routine,” said Glenn Lurie, president, emerging devices, AT&T. “This solution is simple, easy to use, and long overdue.”

The Vitality GlowCaps will be available for $10 per cap and $15 per month for AT&T service.

Consumers can also sign up to receive a free GlowCap once they are available at their local and/or national pharmacy. http://vitality.net/glowcaps_register.html

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Vitality
Vitality solves the billion-dollar adherence problem for pharmaceutical companies, retail pharmacies, and healthcare providers. Leveraging the best research on behavioral economics, Vitality’s wireless GlowCaps motivate people to take their medications as prescribed using social feedback, reminders, caregiver support, and automated pharmacy refills. www.vitality.net

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.