viaLearning “Product and Sales Training” mLearning Courses on the Rise

Portland, Ore., February 22, 2011 — viaLanguage, a leading provider of multilingual solutions for global businesses, today reports that its new e-learning division, viaLearning, is experiencing a significant increase in demand for web and mobile e-learning sales channel training solutions. Some of the clients viaLearning has started working with include: General Mills, Intel, Cisco, AT&T and Waste Management.

“For global companies, augmenting your blended learning program through mlearning is the perfect solution to quickly engage and train sales channels,” says Julie Brink, Director of viaLearning. “Mobile training solutions provide many benefits. Not only does web or mobile access allow for continual access to changing product information (i.e., product updates, warranty information, etc.), but it’s allows companies to more quickly update their sales channel making them more efficient and productive. Additionally, companies reduce their workforce training costs.”

A new report by Ambient Insight called, “The US Market for Mobile Learning Products and Services: 2009-2014 Forecast and Analysis” states that the US demand for mobile learning is growing by a five-year compound annual growth rate (CAGR) of 18.3% and revenues will reach $1.4 billion by 2014. Global financial services firm Morgan Stanley estimates that “by 2015, more users will connect to the Internet via mobile devices than by desktop PC.” For this reason, many predict a continued rise in the use of mobile devices for learning.

Brandon Hall Research, publisher of the 2010 study, Emerging e-Learning: New Approaches to Delivering Engaging Online Learning Content, describes how “Nike’s Sports Knowledge Underground (SKU) uses mobile learning to train retail partners during the holiday season — a crucial financial and business period for retailers. Mobile learning enabled Nike to provide flexible, on-demand just-in-time training that helped resolve the challenges of many retail salespeople. Such challenges include limited payroll hours, high turnover and more part-time employees with less Nike product and selling knowledge.”

Brink does note, “That while mobile learning provides many great benefits it should not necessarily be the only type of learning offered; it should be used in combination with other delivery methods. Companies should always conduct a needs analysis to determine the best blend of delivery methods for their specific audience and goals.”

About viaLearning
viaLearning is a leading provider of e-learning services for global companies. Fortune 500 companies rely on viaLearning to develop rapid e-learning and custom learning programs on-time and within budget. viaLearning’s expertise in localization coupled with an experienced, process-oriented team ensures the right course is developed to meet the dynamic needs of a global workforce, partners and customers. Clients include: Barclays, Right Management, Kraft Foods via The Ken Blanchard Companies, Yahoo!, Nike, BlueTech, St Jude Medical, Cisco, CitiGroup and Microsoft. Corporate Headquarters are located at 700 SW Taylor Street, Suite 310 Portland, OR 97205-3016. For more information, visit www.vialearning.com or call us at 800.737.8481.

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