SAMSUNG Launches Slim HSDPA Phone SGH-Z560

Seoul , Korea - August 2, 2006 – Samsung, a leading provider of mobile phones and telecom systems, is reinforcing its technology leadership with the launch of HSDPA handset (model: SGH-Z560). As a market innovator, Samsung has introduced the world’s first HSDPA phone (model: SGH-ZV50) into France and Italy in early June. With the launch of a slim HSDPA phone which was unveiled at 3GSM 2006, Samsung will continue to deliver new HSDPA models in various styles and features.

The latest Z560 supports 1.8Mbps data throughput and comes in a very slim design. With a depth of mere 16mm, the handset includes advanced features such as a 2 mega-pixel camera with auto focus, external touch music keys, 30 MB of internal memory and microSD external memory slot. The Z560 is slim yet has a wide display for the convenient use of multimedia functions at a very high speed data. It uses a 2.3” QVGA 262K LCD to ensure a clear and sharp screen image.

Kitae Lee, president of Samsung Telecommunication Business said: “Samsung’s newest HSDPA phone has state-of-the-art technology with great style. We are happy to lead the HSDPA phone market and we will bring incredible innovations based on our newest 3.5G technology to mobile users in their life style.”

HSDPA, a new form of mobile broadband, is capable of transmitting data at speeds up to seven times faster than that of WCDMA. Users can enjoy large-scale multimedia downloads, such as DVD-quality movies and interactive multimedia games, with high-speed wireless Internet access comparable to speeds of fixed-line ADSL services.

The Z560 has been launched in France and Germany and will be released in other European countries shortly.

SGH-Z560 Specification

Standard
HSDPA 1.8Mbps, EDGE
900/1800/1900 MHz + 2.1GHz

Camera
2 Megapixel Camera with Auto Focus

Display
2.3” 240x320 262K TFT (Internal)
1.07” 96x96 65K TFT (External)

Features
Video Recording & Messaging (MPEG4 / H.263 / Real)
Video Telephony & Streaming
MP3/AAC/AAC+/eAAC+/Real
Dual Speaker / Digital Power Amp / External Touch Music Key
Bluetooth® Technology / USB /PictBridge
Document Viewer
30MB user memory & microSD slot

Size
97.3 x 51.3 x 16.3 mm

Weight
98 g


About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.

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