UrbanDaddy and Renaissance Hotels Launch Discovery Platform and Exclusive Penthouse Event Series

EW YORK, NY - UrbanDaddy, a lifestyle media company, and Renaissance Hotels, (renhotels.com), a hotel brand recognized for encouraging travelers to Live Life to DiscoverSM, have joined forces to create a custom microsite and RLife LIVE® event series encouraging locals to discover hidden gems throughout well-known destinations. The unique collaboration, motivated by Renaissance Hotels Navigator program, features discovery inspired itineraries hand selected by UrbanDaddy editors in eight key cities including New York, Washington DC, Atlanta, Chicago, New Orleans, Dallas, Boston and Los Angeles. In each market, a select Renaissance Hotel will serve as the anchor for an interactive map showcasing the specially curated UrbanDaddy content.

Navigator is the lifestyle concierge program of Renaissance Hotels. Certified expert Navigators are on hand at all 155 Renaissance Hotels around the world, focused on helping hotel guests discover the best of their destination whether they are traveling for business or leisure.

To bring this partnership to life, UrbanDaddy and Renaissance Hotels will host an exclusive Penthouse Event Series in select locations where guests will have the opportunity to gain unprecedented access to local experiences, perks and interactive content curated by UrbanDaddy and Renaissance Hotels’ Navigators. The series successfully launched in Atlanta, Georgia, in mid-August with an event at the Renaissance Atlanta Midtown, and is set to continue in Washington, D.C. on September 5th (Renaissance Washington, D.C. Downtown) and in New York, NY on September 26th (Renaissance New York Hotel 57).

Each exclusive event will feature the following:
• A unique opportunity to discover the local destination’s flavors, culture and entertainment
• Tasting stations highlighting local chefs and mixologists
• An interactive and enhanced social media element, made possible by a unique RFID activation
• RLife LIVE® performances featuring prominent local musicians and/of DJ’s

Upon arrival, Penthouse guests will be given a Renaissance Hotels branded RFID card. This card will serve as the gateway to all things social, automatically linking to their email and Facebook profile, and allowing guests to ’check-in’ to the event and interact with various branded activation points throughout the space.

Those unable to attend the private event series can visit http://rdiscovery.urbandaddy.com/ to discover suggested local itineraries in eight different cities with four curated itineraries in each destination created by UrbanDaddy and Renaissance Hotels’ Navigators that include exclusive perks and a chance to experience a tailored itinerary in one of the three central cities.

ABOUT URBANDADDY ENTERPRISES
UrbanDaddy Enterprises is a lifestyle media company, focused on the intersection between hyper-relevant content and digital innovation. Founded in 2005, UrbanDaddy Enterprises curates editorial content, experiences, shopping and events across multiple platforms including email, mobile, online and offline. UrbanDaddy Enterprises curates exclusive high-end experiences for members via UrbanDaddy Perks, working with luxury brands to offer e-commerce opportunities unrivaled by other platforms.

ABOUT RENAISSANCE
Renaissance Hotels encourages guests to Live Life to DiscoverSM at more than 155 hotels in 35 countries around the world. Each hotel is unique and every stay offers an opportunity to explore local discoveries exclusive to the destination. At every hotel, Renaissance Navigators are local experts ready to assist guests in discovering local flavors and activities. Signature RLife LIVE entertainment events are designed to showcase emerging talent in music, the arts, culinary and more to inspire discovery. R.E.N. Meetings offers groups an experience beyond a traditional meeting rooted in creative sensory meeting design, RLife LIVE networking events and custom curated local Navigator excursions. At Renaissance Hotels, we work to ensure that every trip is transformed into an eye-opening, unforgettable journey. You spend your life working, you should discover the world as you go. To discover more visit www.renhotels.com.

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