Fujifilm Joins the March Against Colorectal Cancer as Sponsor of ’One Million Strong’in NYC

Wayne, NJ, February 26, 2014 – As part of its ongoing commitment to promoting early detection of colon cancer, The Endoscopy Division of FUJIFILM Medical Systems U.S.A., Inc. will be supporting a national movement called ‘One Million Strong’ hosted by Fight Colorectal Cancer (Fight CRC). As a proud sponsor, Fujifilm will participate in Fight CRC’s kick-off educational event in New York City at Grand Central Terminal’s Vanderbilt Hall®, Monday, March 3, 2014, from 9 a.m. to 6 p.m.

‘One Million Strong’ is led by Fight CRC, a national advocacy organization that designed the campaign, inspired by over one million colorectal cancer survivors in the U.S. who have shown tremendous strength in light of the disease. The kick-off event will include an inflatable walk-through colon, dancing, yoga, a vow renewal ceremony for survivors and caregivers, celebrity appearances and more. The goal of the event is to bring together the strength of one million colorectal cancer survivors sharing stories of strength, hope and change, attracting new advocates and donors.

“Fujifilm is a pioneer in developing innovative medical solutions and endoscopic devices designed to provide physicians with better images to diagnose disease at its earliest stage,” said Kurt Cannon, Vice President of Sales, Marketing, Operations & Support Services. “The fight against colorectal cancer is one of our organization’s top priorities. We are excited to be a part of this event and support Fight Colorectal Cancer - an organization that is invested in similar initiatives – to empower survivors and provide valuable resources and expertise to help in the fight against colorectal cancer.”

Colorectal cancer is the second leading cause of cancer deaths in men and women in the U.S. but it is highly preventable. According to the Centers for Disease Control and Prevention, over 60 percent of deaths from colorectal cancer could be avoided with screening.

“Recent data shows us that people exposed to screening information are two-to-three times more likely to get screened for colorectal cancer,” said Anjee Davis, Interim Executive Director of Fight Colorectal Cancer. “Our campaign, ‘One Million Strong,’ is designed to raise awareness, empower survivors, and educate the public about screening. Ultimately we hope to save lives.”

The event will include a march where survivors and advocates will join several local partners and sponsors to walk down to 43rd Street in Manhattan. The march will conclude in Times Square under the NASDAQ boards where Fight CRC representatives and Fujifilm executives will then ring the closing bell. Colorectal cancer awareness announcements and Fujifilm’s messaging -- stressing the importance of getting screened to detect colorectal cancer at a more treatable stage – will follow on the NASDAQ screen.

“This year marks the tenth anniversary of the Blue Star – a symbol for colorectal cancer that has united all of us in the colorectal cancer community,” continued Davis. “We are happy to be celebrating with our sponsors and partners who are just as committed to our cause.”

About Fujifilm
FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic imaging products and medical informatics solutions to meet the needs of healthcare facilities today and well into the future. From an unrivaled selection of digital x-ray systems, to the Synapse® brand of PACS, RIS and cardiovascular products, to advanced women’s health imaging systems, Fujifilm has products that are ideal for any size imaging environment. The Endoscopy Division of FUJIFILM Medical Systems U.S.A., Inc. supplies high quality, technologically advanced FUJINON brand endoscopes to the medical market. FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT. For more information please visit www.fujimed.com and www.fujifilmendoscopy.com .
 
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com. 
 
* At an exchange rate of 83 yen to the dollar.
 
About Fight Colorectal Cancer
Fight Colorectal Cancer is a leading colorectal cancer nonprofit in Washington, D.C. Through patient education, advocacy and research funding the group spreads awareness and demands a cure for the second-leading killer in the United States. As the leading advocacy group, the organization serves as a resource for colorectal cancer patients, grassroots advocates, policy makers, medical professionals and health care providers. Learn more at http://www.FightColorectalCancer.org.
 
All product and company names herein may be trademarks of their registered owners.
 

 
 
 
 
 

Contact Information

Lauren Geloso

Manager, Corporate Communications

Fujifilm

lgeloso@fujifilm.com