Drawbridge Automates Cross-Device Graph Evaluation with New Self-Service Dashboard
Intuitive new tools provide a view into the cross-device anatomy of first-party audiences
Drawbridge, the leading anonymized digital identity company, today launched a new Self-Service Evaluation Dashboard for its Connected Consumer Graph®, promising to make the entire process of building a custom graph more automated and accessible, and creating a friction-less, transparent environment for visualizing and analyzing the composition of their audience. The dashboard provides brands and enterprises with a free 60-day trial to understand the audience overlap and cross-device usage of their own first-party audience through the Connected Consumer Graph.
“We’ve seen incredible interest in our cross-device graph, and every brand and enterprise has the understandable desire to ‘kick the tires,’ so to speak, before investing engineering or financial resources,” said Drawbridge COO, Winston Crawford. “This self-service dashboard not only gives potential customers the ability to evaluate the quality of our graph across multiple dimensions, but it helps us more efficiently serve all of our clients and prospects.”
As part of the new, first-to-market Self-Service Graph Evaluation Dashboard, Drawbridge builds a custom cross-device graph for brands and enterprises based on their first-party audiences. Customers can visualize the composition of their custom graph by consumers, devices, identifier types, and country, in order to get an understanding of the cross-device behavior of their audience. Drawbridge also offers the ability to customize graphs for precision versus scale based on individual client needs and business objectives.
The Drawbridge Connected Consumer Graph includes more than one billion consumers across more than three billion devices. In addition to its scale, the Connected Consumer Graph is also extremely precise, having been found by Nielsen to be up to 97.3% precise in connecting consumers across devices.
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Resources
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About Drawbridge
Drawbridge is a leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph® includes more than one billion consumers across more than three billion devices, and was found by Nielsen to be up to 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list. For more information visit www.drawbridge.com.
Contact
Mike Murphy, Senior Marketing Manager
mike@drawbridge.com
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drawbridge- Contact Information
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- Senior Marketing Manager
- Drawbridge
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