Sony Ericsson to introduce Auto pairing™ to improve Bluetooth™ connectivity between headsets and phones

Bluetooth™ SIG, Stockholm - Sony Ericsson Mobile Communications today announced the introduction of Auto pairing™, a unique proprietary solution, that makes it quicker and easier to connect Bluetooth™ equipped headsets to Sony Ericsson mobile phones. The company demonstrated this new functionality at a press event arranged by the Bluetooth™ Special Interest Group in Stockholm today.

When the phone and headset are in close proximity and the Bluetooth™ function is turned on, the Auto pairing™ equipped Bluetooth™ headset automatically searches and finds the user’s Bluetooth™ enabled Sony Ericsson mobile phone. The user only has to confirm the connection for the device pairing to be initiated and doesn’t have to use a PIN code to authorize the connection.

The new feature has been developed through close cooperation within Sony Ericsson between the design and development of mobile phones and headsets in order to create a more integrated and seamless user experience that eliminates the necessity of physical PIN in-put. Auto pairing™ will be implemented first in an updated version of the Bluetooth™ Headset HBH-610, called HBH-610a.

“Sony Ericsson continually strives to enhance the user experience, making it easy and intuitive so the technology platform supporting the device fades into the background and the user just enjoys the benefits and convenience of well designed products. Auto pairing™ is a great example of how we as a company continue to enhance consumer benefits by making our products easy to use straight out of the box.” says Rikard Nilsson, Global Marketing Manager, Product Business Unit Accessories.

Auto pairing™ will only be available in Sony Ericsson mobile phones and headsets. However, Sony Ericsson Bluetooth™ headsets will continue to be compatible with Bluetooth™-equipped mobile phones from other phone brands by following the regular procedure for device pairing when Auto pairing™ is not available.

The first Sony Ericsson Bluetooth™ headset with Auto pairing™ device connectivity, the HBH-610a, will be available in Q4, 2005.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with headquarters in London, the company employs approximately 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.SonyEricsson.com

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Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

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