Fujifilm Sponsors Rainforest Alliance Photo Contest

National Contest to Build Awareness for Conservation through Photography; Prizes Include Trips to New York City and the Galapagos Islands and Fujifilm Pro Digital Cameras

VALHALLA, NY - January 10, 2008 – Today, Fujifilm announced its sponsorship of the Rainforest Alliance’s first annual ‘Picture Sustainability Photo Contest’ to raise awareness around issues of sustainability and conservation. US residents are invited to submit photos illustrating sustainable agriculture, forestry and tourism. The Rainforest Alliance is an international nonprofit conservation organization.

To qualify, photos must be submitted to www.raphotocontest.org/ by March 15, 2008. The winners will be announced on the Rainforest Alliance’s Web site (www.rainforest-alliance.org) on April 18, 2008.

Winners will be chosen from the following categories:

- Wildlife on farms, forests or other natural habitats
- Landscapes (forests, waterways, flowers and plants, beaches, wetlands)
- Eco-tourism in Latin America (bird watching, hiking, surfing, scuba diving, kayaking and other nature activities)
- Macro (insects, flowers and plants, leafy vegetation, birds, reptiles and amphibians, mammals, textures)
- Conservation in action (people working to protect natural resources, including water, flora and fauna)

"Images connect the general public to conservation" said Tensie Whelan, executive director of the Rainforest Alliance. "We hope this contest will engage people in sustainability, take them out of their back yards and foster emotional connections with some of the world’s most sensitive ecosystems"

“Fujifilm believes that sustainable development is the most important issue for our planet, the human race, and all business entities in the 21st century,” said Bert Aerts, president of Fujifilm Hunt Chemicals USA, and a member of the Rainforest Alliance’s board of directors. “Fujifilm’s global Green Policy aims to stay at the forefront of efforts to attain this goal in terms of our company’s impact on the environment -- and we are proud to partner with the Rainforest Alliance in this unique effort.”

One grand-prize winner and a guest will receive a seven-day trip to the Galapagos Islands, including airfare, four nights on a cruise ship and two nights in Guayaquil. Additionally, in May 2008 they will be flown to New York City to attend the Rainforest Alliance annual gala as a guest of Fujifilm, to sit at their table and receive a Fujifilm FinePix SLR-style digital camera. This professional model digital camera is worth approximately $800 and is set to be announced by Fujifilm at the 2008 Photo Marketer’s Association Show in February 2008. Round-trip airfare will be provided for two from any major city in the US to New York City. A tour of the city, lodging at an eco-friendly hotel for three nights and dinner for two nights will also be included.

Five first prize winners, one from each category, will receive the same Fujifilm FinePix digital camera as well as a book of photographs by award-winning wildlife and nature photographer, Art Wolfe. In addition, up to seven exceptional photos will be awarded honorable mentions and will receive a book of photographs by Art Wolfe. The grand prize and first prize winners’ photos will be framed and auctioned off at the Rainforest Alliance’s annual gala in May 2008 with proceeds directly benefiting the organization. All winners will also receive an honorary one-year membership to the Rainforest Alliance.

Rainforest Alliance staff members will select up to six finalists in each category. Art Wolfe will select the winning photos based on overall composition, creativity, artistic merit and relevance to the Rainforest Alliance mission.

Other sponsors of the photo contest include Ecuador-based tour operator Via Natura, Green Spot travel agency, Guayaquil-based Hotel Oro Verde, Ecuadorian airline AeroGal, Vermont-based energy company Native Energy and Art Wolfe.

About FUJIFILM
Fujifilm Corporation (NASDAQ: FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For information on Fujifilm in the U.S., please visit www.fujifilmusa.com.

About Fujifilm’s Green Policy
Fujifilm’s green policy is centered on sustainable development, eco-sustainability and green space preservation. The company contributes to sustainable development by designing products that take the environment into account, reducing packaging materials, and reducing greenhouse gas emissions. Its eco-sustainability measures include habitat and species preservation for the Giant Panda with the Smithsonian National Zoo, the active pursuit of new energy fuels for its manufacturing operations such as methane, and development of alternative manufacturing materials such as biomass plastics. Fujifilm’s green space preservation initiatives include the creation of Japan’s first private-sector-created nature preservation trust, the Fujifilm Green Fund; and support of New York City’s Friends of the Highline.

By 2010, Fujifilm intends to reduce global energy consumption at its large manufacturing facilities by 10% from its 1999 numbers, and reduce carbon dioxide emissions by 20% from its 1990 numbers. For additional information on Fujifilm’s green policy, please visit http://www.fujifilm.com/about/sustainability/green_policy/policy/index.html

About The Rainforest Alliance
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. For more information, visit www.rainforest-alliance.org or contact Gretchen Ruethling, 646-452-1939 gruethling@ra.org.

All photos are considered donations to the Rainforest Alliance to be used in the organization’s publications and Web site.

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