Telkomsel to deploy state-of-the art location based services to its customers across Indonesia

Nokia Siemens Networks will enable PT Telekomunikasi Selular Tbk (Telkomsel), the biggest mobile telecommunication provider in Indonesia, to provide innovative value added services for its 50 million active subscribers and thus enhance users’ mobile experience.

Today, Nokia Siemens Networks announced that Indonesia’s biggest mobile service provider Telkomsel will be using the company’s market-leading location based services (LBS) solution in its mobile network. The new solution enables Telkomsel to extend its value added services through applications such as Advertising, Information Finder and Friend Finder for its 50 million active subscribers throughout Indonesia. Nokia Siemens Networks will integrate its future-proof and cost-effective intelligent Gateway Mobile Location Centre (iGMLC) platform into Telkomsel’s mobile network.

“Telkomsel’s commitment is not only delivering the largest coverage of cellular network, but also enhancing its users’ mobile experience through value added services. This partnership marks our entry into the location based services market, which will benefit the users extensively and improve their dynamic lifestyle,” said Andreuw Th. A.F., Vice President Network Operation, Telkomsel. “With hundreds of cities scattered in the vast regions of Indonesia, we believe that Location Based Services will not only be a luxury application, but also a necessity.”

The Location Based Services solution is highly flexible and supports both GSM and WCDMA/3G location based services simultaneously, giving Telkomsel the opportunity to provide attractive new services which are based on the locations of its users. Applications such as Information Finder will benefit users when visiting cities they are unfamiliar with. They will be able to access location specific information of important facilities, such as hospitals and police stations. With the robust solution from Nokia Siemens Networks, the operator will be able to deliver various location based services to meet its customers’ demands and gain real business results.

“The new solution offers Telkomsel a cost-efficient means of deploying location based services as well as excellent scalability and flexibility in terms of capacity and choice of positioning technologies,” said Arjun Trivedi, Head of Nokia Siemens Networks Indonesia. “Nokia Siemens Networks is further strengthening its leadership in real business solutions by providing operators with a location based services solution, which uses the entire range of complementing positioning methods, from low accuracy to high accuracy technologies.”

Nokia Siemens Networks’ leading solution also offers minimized integration efforts and operation costs, due to its pre-integrated hardware elements as well as multi-vendor interoperability with standards-based and open interfaces.