MediaFLO Technologies Powers In-Vehicle Mobile TV Demo at NAB 2008

Proof-of-Concept Technology Demonstration Underscores Flexibility of the MediaFLO Platform in Various Use Cases

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today unveiled the first-ever MediaFLO™ technology demonstration broadcast over the air to an in-vehicle entertainment system. The innovative mobile TV demonstration shows the flexibility of the MediaFLO platform as well as the exciting and unique delivery methods it can enable in a wide variety of scenarios.

The in-vehicle demonstration features a sport-utility vehicle outfitted with two rear headrest television screens with VGA resolution. The MediaFLO receiver, integrated in the rear center console, will receive live streaming television broadcasts on the MediaFLO platform at QVGA resolution. The center console controller allows users to launch the electronic channel guide, change channels and access optional features of the MediaFLO System.

“This proof-of-concept demonstration further illustrates the business potential of the MediaFLO platform and the diverse range of inventive mobile broadcast solutions that can be supported. MediaFLO was purpose-built for mobility and speed, making it an ideal platform upon which to build a cost-effective in-vehicle solution that can deployed on a mass-market scale,” said Neville Meijers, senior vice president and general manager of Qualcomm MediaFLO Technologies.

MediaFLO enables a rich mobile multimedia experience comprising high-quality video, audio, data and interactive services. Since the MediaFLO platform employs a dedicated mobile broadcast network, it does not require direct line-of-sight, unlike satellite-based TV transmissions, and video quality and signal strength won’t be compromised in crowded metropolitan areas. Furthermore, the platform has been designed for superior mobile reception and can operate efficiently under normal driving conditions on roads and freeways.

The MediaFLO in-vehicle demonstration can be seen at the MediaFLO Technologies booth (Central Hall, #C2946) at the National Associated of Broadcasters (NAB) show, April 14 - 17 in Las Vegas, Nevada.

MediaFLO is a mobile broadcast platform for the delivery of high-quality entertainment and information, including streaming video and audio, Clipcasting™ media, IP datacasting and interactive services. FLO™ is an open, globally recognized air interface technology standardized by the Telecommunications Industry Association (TIA) and recommended by ITU-R for the broadcasting of multimedia and data applications. Invented for mobility, MediaFLO is designed to increase capacity and coverage, as well as reduce costs for multimedia content delivery to mobile devices. More information about MediaFLO is available at www.mediaflo.com.