Liberty League Goes Green on World International Day

Liberty League International adopts eco-friendly product packaging to “kick the habit” in honor of World Environment Day.

June 13, 2008 – Liberty League International decided to go green this June. In honor of World Environment Day, the League redesigned their Beyond Freedom product packaging to use only eco-friendly materials. The redesign was the company’s contribution in a worldwide effort to achieve a low carbon economy.

One of the fastest-growing personal development companies across the globe, Liberty League International ships out numerous Beyond Freedom product kits every year to their newest customers. The old packaging for the Beyond Freedom self-development package was not eco-friendly. The outer box was not recyclable and the inside box was padded mostly with foam. The production of foam materials can release chlorofluorocarbons (CFCs) into the Earth’s atmosphere, which is a known contributor to ozone layer depletion.

Awareness of the greenhouse gases generated by corporations and realizing ways to reduce their production was the theme for this year’s World Environment Day (WED) hosted in New Zealand on June 5th. With the slogan, “Kick the Habit! Towards a Low Carbon Economy” the United Nations Environmental Programme (UNEP) brings the issues of pollution and climate change to a worldwide center stage. On the official website for WED, the UNEP stated that this year they were specifically “asking countries, companies and communities to focus on greenhouse gas emissions and how to reduce them.”

Liberty League found a way to reduce the harm done to the atmosphere by changing their product packaging. The newly re-designed Beyond Freedom kit does not use foam at all and is made from materials that are 100% recyclable. Switching to recyclable materials and removing foam from the packaging was how Liberty League kicked their habit of relying on materials that are known to be hazardous to the environment.

About Beyond Freedom
The distinguished flagship product of Liberty League, Beyond Freedom is a 90-day multimedia personal development program designed to help people accomplish more than they ever thought they could achieve in life. More information about Beyond Freedom is available at http://www.beyondfreedom.com.

About Liberty League International
Founded by Brent Payne and Shane Krider in 2001, Liberty League International is one of the world’s fastest growing personal development companies. Liberty League brings success to individuals with a trademarked series of life-changing products and a renowned supportive community. Additional information about Liberty League International can be found on their website at http://www.libertyleague.com.

About World Environment Day
World Environment Day is commemorated each year on June 5th. This landmark celebration of the environment was established by the United Nations General Assembly, along with the United Nations Environmental Programme (UNEP), in 1972. The festival now serves to celebrate the environment while bringing about awareness and accountability for global environmental issues. More information about World Environment Day 2008 is available on the UNEP’s official website at http://www.unep.org/wed/2008.

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Nadine Boisnier

Public Relations

Liberty League International

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