Gartner Says Users Are Becoming Increasingly Confused About the Issues and Solutions Surrounding Green IT

Gartner Recommends Taking a Three Stage Approach

STAMFORD, Conn., IT users are unsure of the implications of green IT and where to invest their technology budgets, according to Gartner Inc. Gartner analyst said this confusion will continue for some years to come in what is a rapidly changing segment of the industry.

“The IT industry is saturated with green IT talk,” said Rakesh Kumar, research vice president at Gartner. “Conferences, presentations and consultants are springing up to provide guidance and advice on a range of issues that are being codified under the generic term of green IT. Unfortunately, with so much hype, users are left with a sense of confusion about where and when they should invest their time and money.”

There is a great deal of uncertainty about which green technologies and products are actually available today and which may become available in the future. The future "productization" of technologies will not just depend on the maturity of the design but also on the prevailing market conditions and the possibility of future legislation.

However, Gartner research shows that the spectrum of green technologies, services and legislation that users need to focus on can be broken down into short-term (immediate), midterm and long-term activities. The immediate issues affect the next 24 months and need to yield a quick return on investment while the midterm category covers the next five years. The long-term category covers products and activities that are, by nature, rather esoteric and may never become mainstream.

Immediate Green IT Issues for Users to Focus On
Immediate Green IT issues center around power, cooling and floor space problems in data centers and office environments. With this in mind, Gartner has identified eight important areas for users to focus on during the next 24 months:
- Modern data center facilities’ design concepts
- Advanced cooling technologies
- Use of modeling and monitoring software
- Virtualization technologies for server consolidation
- Processor design and server efficiency
- Energy management for the office environment
- Integrated energy management for the software environment
- Combined heat and power

Midterm Green IT Issues for Users to Focus On
During the next two to five years, many green technologies will mature and become important to IT groups looking to develop greener IT organizations. However, much of the planning and assessing of the appropriateness and cost of using these new products needs to be examined earlier and in the context of an overall IT strategy. This is especially the case where government legislation (affecting building design, for example) may come into force. Gartner highlights eight areas in this category:
-Green IT procurement
-Green asset life cycle programs
-Environmental labeling of servers and other devices
-Videoconferencing
-Changing people’s behaviors
-Green accounting in IT
-Green legislation in data centers
-Corporate social responsibility (CSR) and IT programs

Long-Term Green IT Issues for Users to Focus On
There are many green IT technologies, services and projects that will span the next five to 20 years. Much of the industry hype (or "greenwash") sits in this area and is causing confusion for users. They are unclear about whether carbon-trading programs will become the norm, or whether it will be possible to recycle energy from data centers in a simple and cost-effective way. Gartner has identified the following seven areas to focus on:
-Carbon offsetting and carbon trading
-Data center heat recycling
-Alternative energy sources
-Software efficiency
-Green building design
-Green legislation
-Green chargeback

Additional information is available in the Gartner reports: “Green IT: Immediate Issues for Users to Focus on”; “Green IT: Midterm Issues for Users to Focus on”; “Green IT: Long-Term Issues for Users to Focus on”; and “Green IT: Where to Invest.”

About Gartner:
Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries. For more information, visit www.gartner.com.