American Airlines Welcomes Blackberry To AAdvantage Program

Purchase a New BlackBerry and Earn 4,000 AAdvantage Bonus Miles

FORT WORTH, Texas – If you can’t do without your BlackBerry ® smartphone and just have to have those American Airlines AAdvantage ® miles, then now you can have the best of both worlds.

BlackBerry, the iconic telecommunications device that has become indispensable to millions, is now a participant in the AAdvantage program, the world’s first and largest travel awards program. AAdvantage members can now earn 4,000 AAdvantage bonus miles when they purchase a new BlackBerry at an online store powered by Simplexity ®, a leading online retailer of cell phones and wireless plans.

To receive the 4,000 AAdvantage miles, customers simply visit www.aa.com/blackberry,complete a qualifying purchase of a BlackBerry phone with a new or extended wireless plan, and provide their AAdvantage account number at checkout. The site, created by Simplexity, features a variety of BlackBerry phones and wireless plans from all major wireless carriers. AAdvantage bonus miles will be posted to qualifying members’ accounts by Simplexity 8-10 weeks after activation of a wireless plan. That’s 4,000 miles to put toward a dream trip to any one of hundreds of destinations around the world served by American, American Eagle, or more than 20 airlines that participate in the AAdvantage program – all for purchasing a new BlackBerry, along with an approved new or extended wireless service contract.

“Many AAdvantage members are devoted BlackBerry users, so we’re especially pleased to welcome BlackBerry to the AAdvantage program,” said Rob Friedman, President – AAdvantage Marketing Programs. “The 4,000 miles will help customers accumulate miles toward valuable travel rewards, and with their BlackBerry smartphone, they’ll be able to keep in touch wherever they choose to travel.”

For travelers on the go, a BlackBerry smartphone – or any other Web-enabled device – allows them to access the mobile version of AA.com.

The mobile site makes it easy for customers to book flights, change many domestic reservations, view fare specials, request upgrades, purchase Admirals Club ® one-day passes, and even enroll in the AAdvantage program – all from their mobile device. Additionally, with American’s recent launch of mobile broadband service on its transcontinental routes flown with Boeing 767-200 aircraft, many customers can use their Blackberry or other Web-enabled device to access the Internet inflight.

For more details on AA.com Mobile visit www.aa.com/mobile. For further information on the AAdvantage mile offer, visit www.aa.com/blackberry. The offer applies to the purchase of new BlackBerry smartphones only. Customers are able to trade in their existing cellular device and receive credit toward the purchase of a new BlackBerry. To learn about trading in your existing device, go to www.aa.com/blackberry, click on the BlackBerry page, then look for the “Get Cash Back” link.

If you’re not already an AAdvantage member, it’s easy and free to enroll. Simply visit www.aa.com/enroll.

American Airlines is a founding member of the oneworld ® Alliance.

Terms and Conditions
AAdvantage miles will be awarded for purchases made through the Cellular Miles store only within 8–10 weeks of activation. AAdvantage members are eligible to earn 4,000 miles for each purchase of a BlackBerry phone with a new standard post paid wireless service contract or a post paid wireless service contract extension. To be eligible, AAdvantage members must (1) maintain the wireless line of service activated through Simplexity for 12 weeks after the activation date, (2) not deactivate or downgrade the wireless plan originally signed up for through Simplexity, and (3) provide their AAdvantage membership number at the time of purchase. Family plans and shared plans constitute one rate plan, regardless of the number of phones ordered. Additional restrictions may apply.

American Airlines reserves the right to change AAdvantage program rules, regulations, travel awards and offers at any time without notice, including the right to, among other things, (1) modify or cancel any award or offer, (2) change program benefits, mileage levels or rules related to mileage credits or travel awards, or (3) add embargo dates, limit award travel seat availability, or otherwise restrict travel awards or offers. American may make changes even if use of accumulated mileage credits or awards is affected. The accumulation of mileage credits does not entitle members to any vested rights. American further reserves the right to end the AAdvantage program upon six months notice. AAdvantage travel awards, mileage accrual and special offers are subject to government regulations. American is not responsible for products or services offered by other participating companies. For complete details about the AAdvantage program, visit www.aa.com/aadvantage

AmericanAirlines, AA.com, Admirals Club and AAdvantage are registered trademarks of American Airlines, Inc.

Simplexity is the registered trademark of Simplexity, LLC.

About Simplexity
Simplexity is the leading online retailer of cell phones and wireless plans. Simplexity’s technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest carriers in the U.S. Simplexity operates private label websites for some of the largest names in retail using unrivaled, proprietary systems. Simplexity also operates the popular website Wirefly (www.wirefly.com), the leading one-stop cell phone and wireless plan comparison shopping site that has been awarded “Best of the Web” by Forbes magazine and “Best in Overall Customer Experience” by Keynote Systems. For more information about the company, its products and services, visit the Simplexity corporate website at www.simplexity.com .

About RIM/Blackberry
BlackBerry is a product of Research In Motion, a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry ® wireless platform, the RIM Wireless Handheld ™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com .

About the AAdvantage Program
The AAdvantage Program was the first and is the world’s largest frequent flyer program. Established in 1981, the program now has more than 60 million members. Members can earn miles at more than 1,000 participating companies, which include more than 35 hotel chains representing more than 75 brands, more than 20 airlines, eight car-rental companies, 18 financial companies, and over 250 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 41 countries. In 2007, members redeemed more than 150 billion miles to claim more than 4 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage .

About American Airlines
American Airlines is the world’s largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld ® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines,
Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)


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