Motorola and Virgin Media Explore the Future of Entertainment Delivery at Cable Congress

Demonstrations and discussions to explore next generation gateways capable of supporting converged entertainment services

BERLIN, Germany – Speaking at Cable Congress 2009 during the panel discussion “Universal Service Gateways: Any Service, Any IP Device”, Motorola, Inc. (NYSE: MOT) and Virgin Media will explore a simplified and unified approach to delivering advanced home entertainment services and the delivery of a consumer’s personal media experiences – your content, when and where you want to watch it.

As the number of IP connected devices and converged entertainment services in the home grow, so does the complexity of the gateway and the demands on the home network. The next-generation service delivery gateway architecture being discussed by the two companies is proposed to deliver advanced multimedia services, such as:
* Multi-room TV – the ability to watch recorded content from any TV or PC in the house
* Converged entertainment services across three screens – PC, TV and mobile
* Media Mobility – moving your content from device to device and taking it on-the-go
* Customizable user interfaces.

Visitors to Motorola’s stand (#25) will experience the company’s next-generation technology showcase, developed in conjunction with Virgin Media, which demonstrates the drive towards a less complex delivery of the personalized viewing experience.

“There is a growing consumer trend towards personalized viewing and Motorola is uniquely positioned to enable service providers to deliver personalized, rich media experiences to their customers,” said Chris Kohler, senior director of engineering, Motorola Home & Networks Mobility. “Connectivity in the home is a given. Motorola brings the intelligence to render the network invisible, with manageable connected devices that allow the consumer to focus on realizing the tremendous potential of IP-based entertainment services.”

Notes to editors

Motorola speakers at Cable Congress 2009

· 18 March, 13.45, Panel: A View from the Top – the Power to Connect - Geoff Roman, senior vice president, strategy, business development, technology & quality, Motorola Home & Networks Mobility

· 19 March, 16.10, Panel: Universal Service Gateways: Any Service, Any IP Device - Chris Kohler, senior director of engineering, Motorola Home & Networks Mobility alongside Kevin Baughan, director of technical strategy and product development, Virgin Media.

Motorola is a global leader in digital entertainment, video delivery and broadband network technologies that make today’s rich media experiences possible. The company holds number one market share in shipments for cable and IPTV with over 80 million digital entertainment devices and over six million IPTV set-top devices shipped to date and is a leading worldwide provider of CMTS and cable modem solutions, including number one market share for DOCSIS® modems, contributing significantly to the development of the DOCSIS and EuroDOCSIS specifications.

About Virgin Media
With almost 10 million customers, Virgin Media is the UK’s first quad-play provider of TV, broadband, phone and mobile.

Virgin Media is the largest residential broadband provider in the country, delivering next-generation internet access with ultrafast speeds of up to 50Mb using its unique fibre-optic cable network. Virgin Media has the UK’s most advanced TV on demand service and is the only TV platform to carry BBC iPlayer. Virgin Media was the first to launch a high definition TV service and offers a high-specification, HD-ready V+ personal video recorder. Virgin Media is the second-largest provider of pay TV and home phone in the UK and the largest virtual mobile network operator.

Virgin Media also owns two content businesses – Virgin Media Television (VMTV) and sit-up. VMTV owns eight entertainment channels, including Virgin1, Living, Bravo and Challenge – and is a 50 per cent joint partner with BBC Worldwide in UKTV which consists of ten channels including Dave, G.O.L.D., Watch and Alibi. sit-up runs retail TV channels bid tv, price-drop tv and speed auction tv. For more information, go to www.virginmedia.com.

About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.