SIMPLi Announces Move to Philadelphia to Fuel Company Innovation and Growth, Launches Chia Seeds in Whole Foods Market Nationwide

SIMPLi, the leading regenerative organic pantry staples brand, today announces it’s moving its headquarters to Philadelphia, Pennsylvania. This move comes as the brand is experiencing rapid growth, and sees an opportunity to contribute to Philadelphia’s burgeoning food scene. SIMPLi sees Philadelphia’s continued progress and recognition as a food city, and Pennsylvania’s strong commitment to organic food.

Consumer demand for Regenerative Organic Certified food options has continuously grown; this past year, Regenerative Organic Certified products saw a 325% increase in growth according to the Regenerative Organic Alliance. SIMPLi is expanding to meet that demand, building new and expanding existing supply chains across the globe to do so. Now, the company is moving to Philadelphia to contribute to the city’s growth on the food stage, cultural diversity and national recognition, as well as Pennsylvania’s ongoing leadership in regenerative organic agriculture research and implementation.

“We’re thrilled to bring SIMPLi’s passion for providing a new gold standard for food through regenerative organic supply chains to Philadelphia. It’s a city with an unparalleled culinary and agriculture landscape that aligns with our commitment to connecting people through the joy of food and transforming our food system,” explained Matt Cohen, co-founder and co-CEO of SIMPLi. “We look forward to partnering more deeply with Rodale Institute and the Pennsylvania Department of Agriculture, both of which are thoroughly committed to regenerative organic agriculture.”

“Pennsylvania has become a global epicenter for food and agriculture innovation, specifically the advancement of regenerative organic agriculture, which boasts the promise of restoring soil health, fighting climate change, and fixing the food system,” shared Jeff Tkach, CEO of Pennsylvania-based Rodale Institute. “We are excited about the talent this will bring to the state as Pennsylvania’s thriving organic sector continues to push the boundaries in the fight for a healthier food system and planet.”

SIMPLi has a number of open roles for Philadelphia-based applicants, including Director of Supply Chain, Accounting Manager, Business Development Manager, and Community Manager. The company plans to open more roles over the coming months to support growth in Sales, Marketing, Sustainability and Operations. This expansion presents an opportunity for talented individuals seeking to join a dynamic, fast-growing, and forward-thinking company.

“As a Penn State University Alumni, I’m delighted to be back in Pennsylvania. Philadelphia has welcomed SIMPLi with open arms, and Matt and I couldn’t be more energized to grow our roots here, in a city that embodies the spirit of innovation and community in the food industry,” shared Sarela Herrada, co-founder and co-CEO of SIMPLi. “As we look to the future of our business, we are excited to bring local talent onto our growing team and invest in a community that deeply cares about what they eat.”

The company is also announcing the launch of its Regenerative Organic Certified® Chia Seeds in Whole Foods Market nationwide. This launch builds on the brand’s continued expansion with the top natural grocer in the U.S.

“With 70 James Beard Foundation Awards sprinkled across the city, Philadelphia remains a national leader in food service and innovation. Welcoming more brands that break barriers and work to improve our food system for the better will only uplift the collective work of all the city’s food industry workers, from award-winning chefs and legacy restauranteurs to line chefs and waiters looking to delight guests,” expressed Ellen Yin, founder and co-owner of High Street Hospitality Group.

This news follows on several notable achievements from the brand, including rapid expansion in the past year. In 2024, SIMPLi experienced 173% growth in its retail footprint year-over-year and announced a national partnership with Dot Foods becoming one of the first regenerative organic suppliers for America’s largest food redistributor. The company and founders also received multiple awards last year, as co-founder Sarela Herrada was named an EY Entrepreneur of the Year, Mid-Atlantic, and the Inc. Female Founders 250 list.

To learn more about SIMPLi, visit eatsimpli.com and to see open job listings, visit: eatsimpli.com/pages/careers

About SIMPLi
SIMPLi is the leading regenerative organic pantry staples brand, with flavorful, nutrient-dense products that make a social and environmental impact. On a mission to connect people around the world through the joy of food, SIMPLi offers a suite of Regenerative Organic Certified® products that have been perfected over generations and harvested with care to ensure the highest quality and integrity. SIMPLi is a woman- and minority-owned company, co-founded by native-Peruvian Sarela Herrada and her husband, Matt Cohen in 2020. The company offers a variety of grains, beans, oils, superfoods and spices that follow local farmer’s market standards, no matter where they’re from. SIMPLi products can be in retail stores across the nation like Whole Foods, Sprouts, The Fresh Market and more, as well as restaurants such as sweetgreen, Chopt, True Foods Kitchen, and Just Salad.

Learn more about SIMPLi and its products at eatsimpli.com and @eatsimpli.

Contact Information

Rachel Stoczko

PR Consultant

SIMPLi

media@eatsimpli.com