Target Launches Liberty of London Collections - Spring Designs at Affordable Prices

Exclusive limited-edition assortment includes home, fashion and baby

MINNEAPOLIS - This spring, Target® introduces Liberty of London for Target, an exclusive new Collection featuring chic home and fashion must-haves. The partnership with Liberty of London marks the first time a Target collection has spanned so many categories, including vibrant fashion and accessories for women, men, children and baby, as well as a joyful assortment of home and gardening items. With a rich heritage in bold florals and prints, Liberty of London brings its bold and vivid design aesthetic to Target on March 14, 2010, for a limited time only at select Target stores nationwide. The collection assortment will vary by store with additional items available only at Target.com.

“The Liberty of London for Target collection offers whimsical, contemporary design at affordable prices,” said Kathee Tesija, executive vice president, merchandising, Target. “Liberty of London drew on its rich art heritage of gorgeous patterns to inspire a line of unique items that are guaranteed to bring elements of style and cheerfulness to our guests’ lives.”

Since 1875, Liberty & Co. has collaborated with an array of designers and artists resulting in an abundant and varied archive of more than 43,000 print designs that remain as fresh and inspiring today as when they were first created.

“Building upon our legacy of exquisite craftsmanship and innovation, we reworked a selection our signature floral prints into a captivating and accessible Liberty of London for Target collection,” said Geoffroy de La Bourdonnaye, chief executive officer, Liberty PLC. “We’re delighted to collaborate with Target to share our vision of beautiful home, fashion and lifestyle design with their customers across the United States.”

The Liberty of London for Target home and fashion collection features a total of 25 unique prints that are perfect for springtime. The British brand’s beloved micro-floral patterns are splashed across everything from bicycles and sundresses to teapots and tote bags. The women’s collection offers tops and dresses, swimsuits and intimates; the men’s line includes woven shirts, ties and boxers. Home and garden features ceramic canisters, garden gloves and gift items such as stationery sets and candles. Clothing and bedding for baby and girls round out the assortment. The Liberty of London for Target collection will be accessible to a wide audience at unbeatable prices ranging from $3.99 for a girls’ headband set to $199.99 for a bicycle.

For more information about Liberty of London for Target, visit Target.com/liberty.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.