With Nearly 500% year-over-year Growth at Whole Foods Market, SIMPLi Expands Distribution, Launching Oils and Salt with the Retailer Nationwide

SIMPLi, the leading regenerative organic pantry staples brand, continues to expand its retail distribution, with its single-origin, ethically produced oils and Peruvian spice salt now available nationwide at Whole Foods Market. Today, SIMPLi’s suite of products can be found in 3,000 stores nationwide. The company is also announcing its partnership with Dot Foods, North America’s largest food redistributor, broadening access to SIMPLi’s line of Regenerative Organic Certified® products to more restaurateurs, chefs, and sourcing managers.

Amongst a variety of sustainability claims in the market that continue to gain traction, Regenerative Organic Certificated® (ROC) is the top performer, seeing 39% year-over-year growth in unit performance according to the SPINS 2024 CPG Trends report. This growth is not only encouraging but critical. The report noted that soil erosion may reduce crop yields by a tenth by 2050 — the equivalent of removing millions of acres of farmland. Paired with the fact that 2024 has been the hottest summer on record across the states, the need to accelerate regenerative agriculture becomes clear.

To meet the growing consumer demand, SIMPLi is bringing its Extra Virgin Olive Oil, Olive Oil Blend, and Peruvian Spice Salt Blend to Whole Foods Market locations nationwide. Two years ago, SIMPLi had just three retail products in less than 100 stores. Today, the company has 15 products in 3,000 stores, experiencing 2900% growth in retail placements over three years. Across all products, SIMPLi has experienced 492% year-over-year growth at Whole Foods Market. SIMPLi’s retail distribution is flourishing across the country. In the past year alone, SIMPLi has expanded into Sprouts Farmers Market, The Fresh Market, National Co-Op Grocers, and more.

“SIMPLi’s products are built on transparent supply chains, ethical sourcing and sustainability. As consumer awareness and demand for regenerative organic food has grown, we’ve been honored to meet the moment,” expressed Sarela Herrada, co-founder of SIMPLi. “All Americans deserve access to healthy, nutrient-dense food, and we are proud to expand that access to SIMPLi’s suite of products now on Whole Foods Market’s shelves nationwide.”

SIMPLi’s partnership with Dot traces back to the company’s roots. Since its founding in 2020, SIMPLi has proudly partnered with chefs and foodservice providers to enhance their menus with single-origin, high-quality ingredients. Rooted in Indigenous wisdom and farming practices, SIMPLi’s farm partners produce nutrient-dense crops, such as chia seeds and a wide variety of grains, beans and oils, all of which are now available in Dot’s 5,200 distribution customers serving foodservice, supermarket, retail, and convenience sales channels.

“We are proud to have built products with high demand, opening up access to Dot’s vast, high-quality network,” shared Matt Cohen, co-founder of SIMPLi. “As consumer demand for regenerative, organic ingredients continues to grow, more and more foodservice providers look to these ingredients to enhance flavor and increase nutrient density while decreasing their impact on the planet. We’re excited to see SIMPLi products serve as the backbone of more menus nationwide.”

This partnership creates new ordering avenues, efficiencies and support for foodservice providers looking to add SIMPLi to their menu, advancing growth opportunities for SIMPLi and expanding access for restaurateurs. Now, chefs and sourcing managers alike will be able to access regenerative organic ingredients they have historically not been able to. Today, SIMPLi can be found on menus and in products with:

• Restaurant groups like True Foods Kitchen, Le Pain Quotidien
• Fine dining restaurants including Masseria, Buttermilk Channel, Bryant Park Grill
• Quick-service restaurants like sweetgreen, NAYA, Pret a Manger, Chopt
• Meal kits including Sakara, Daily Harvest, CookUnity
• Manufacturers such as Wildway, Chubby Snacks

This news comes on the heels of continued growth and notable achievements for the company. This year, co-founder Sarela Herrada was named an EY Entrepreneur of the Year, Mid-Atlantic, and to Inc.’s Female Founders 250 list. What’s more, SIMPLi’s farmer partnerships continue to grow. The company saw a 30% increase in farm partners in the first half of 2024. SIMPLi is projected to grow its farmer network by over 250% in the next 12 months, and is expecting to add 1,030 new farmers to its Regenerative Pathway Program (RPP) by the end of the year, SIMPLi’s scalable solution for regenerative organic agriculture.

In addition to Whole Foods Market, shoppers can find SIMPLi on shelves in Fresh Thyme, Meijer, Hannaford and Erewhon as well as thousands of regional and independent grocers, shops, and co-ops across the U.S. and e-commerce sites such as Thrive Market, Fresh Direct, and Amazon. Buyers in foodservice can find SIMPLi on Baldor, Driscoll, and GetFresh, in addition to Dot Foods. SIMPLi retail products are also carried in nationwide distribution through partners like UNFI, KEHE, and Rainforest Distribution; as well as online wholesalers like Faire and Mabel.

To learn more or find a store near you, visit eatsimpli.com

About SIMPLi
SIMPLi is the leading regenerative organic pantry staples brand, with flavorful, nutrient-dense products that make a social and environmental impact. On a mission to connect people around the world through the joy of food, SIMPLi offers a suite of Regenerative Organic Certified® products that have been perfected over generations and harvested with care to ensure the highest quality and integrity. SIMPLi is a woman- and minority-owned company, co-founded by native-Peruvian Sarela Herrada and her husband, Matt Cohen in 2020. The company offers a variety of grains, beans, oils, superfoods and spices that follow local farmer’s market standards, no matter where they’re from. SIMPLi products can be in retail stores across the nation like Whole Foods, Sprouts, The Fresh Market and more, as well as restaurants such as sweetgreen, Chopt, True Foods Kitchen, and Just Salad.

Learn more about SIMPLi and its products at eatsimpli.com and @eatsimpli.

Contact Information

Rachel Stoczko

PR Consultant

SIMPLi

media@eatsimpli.com